Reduced to Quirk

Michael Hirschorn in this month’s Atlantic reduces my generation’s entire cultural zeitgeist to a single word: quirk.

Quirk, loosed from its moorings, quickly becomes exhausting. It’s easy for David Cross’s character on Arrested Development to cover himself in paint for a Blue Man Group audition, or for the New Zealand duo on Flight of the Conchords to make a spectacularly cheesy sci-fi video about the future while wearing low-rent robot costumes. But the pleasures are passing. Like the proliferation of meta-humor that followed David Letterman and Jerry Seinfeld in the ’90s, quirk is everywhere because quirkiness is so easy to achieve: Just be odd … but endearing. It becomes a kind of psychographic marker, like wearing laceless Chuck Taylors or ironic facial hair—a self-satisfied pose that stands for nothing and doesn’t require you to take creative responsibility. Just because you can doesn’t mean you should.

Hirschorn makes a fair point which, I think, can be restated that much of the content I enjoy is really just candy.

The Atlantic seems to have recently figured out its readership (or at least figured out me). Hard to Swallow (by B.R. Myers, who more typically writes about Korean issues) is a pointed moral critique of modern food lovers (chowhounds?) and food writing (including Michael Pollan’s The Omnivore’s Dilemma: A Natural History of Four Meals, much read by my contemporaries). If I weren’t already a vegetarian, I might take umbrage.

“Insider baseball” pieces on Karl Rove and Michael Gerson are also excellent, and in the case of the former quite timely.

To wrap up this encomium, props to the magazine for its clean new website design, which I believe premiered today, and for including an embedded Youtube video in the online version of the quirk article.