Is Axe Flix a Scam? (Or “What Is Axe Flix?”)

I received a glossy mass mailing today from “Axe Flix,” enclosing a DVD for a film supposedly entitled “A Diary.” (I haven’t loaded the DVD). The promotional copy:


Did the resounding climax merit a four-hottie rating?

Do the action scenes provoke a second go-around?

Or did the ending leave her wanting just a little bit more?

Be a critic. Rate this movie and you could WIN a year’s supply of Axe.

The whole thing seems suspicious. In my experience, most unsavory operations quickly come to light as such with a Google search. Oddly, there is only one result in a Google search for “Axe Flix”, and it’s not relevant. There is also no IMDB Entry for a movie called “A Diary,” nor do the named actors (Suzanne Knack, Patrick Kelly, Max Lenderman, Alexis Karsant, Jamie Butts, Chad Anderson) show up as real actors. It purports to be based on a best selling novel by “Robert Walker.” Also no dice.

Can something possibly be real in this era without significant confirmation of its existence in Google? I think not. Ontology recapitulates search engine optimization.

I’m writing this entry to create an anchor for future discussion. Does anyone have any idea what this is? The return address for “contest entries,” “Axe Spread the Love Sweepstakes, P.O. Box 511425, New Berlin, WI 53151,” also doesn’t provide many clues, other than possibly some relationship with toilet paper.

[Tags]Axe Flix, A Diary[/Tags]

Update: it took all of thirty seconds for this entry to appear as the first result for several related Google searches, and another thirty seconds for me to get my first comment from someone else with the same question.

Update 2: Based on discussion in the comments below, I seem to have unintentionally “fed the troll.” Maybe I wouldn’t have walked smack into this if I had heard of this product before. I guess this is my punishment for not having a cable or broadcast TV connection.