Update March 8, 2009: Webloyalty Settlement.
Webloyalty has been a minor pet project of mine for a couple of years. I posted this blog entry in December 2004 when I discovered that I was automatically signed up for a $10/month service that had no plausible benefit for me, without having ever entered my email address or credit card information to the service. Since then, Iâ€™ve posted about comments left by Webloyalty call center reps and the switch to opt-in for Marketworks merchants. My original entry has also proved to be the most popular page on this blog, receiving over 55,000 hits to date and nearly 1,500 comments.
Today, I opened the newspaper to discover that Webloyalty and Fandago.com have been sued in Federal Court in Massachusetts.
Hereâ€™s a copy of the complaint. I especially recommend pages 8-16, entitled â€œConfidential Witnesses.â€