Running a Hospital is a blog actually written (not ghostwritten) by the CEO of a large Boston-area hospital, the Beth Israel Deaconess Medical Center. The blog covers hospital/health-care issues as well as some unrelated topics. The emergence of this sort of open and frank discourse from leaders (particularly in medicine) is a real sea change. Just a few years ago, this sort of relatively unedited discussion would have been shut down by the lawyers. It’s an interesting variation on the “medium is the message” concept. Of course, everything this CEO (and others) are writing doesn’t require the web or weblogs. The same content could easily have been provided in a printed newsletter (setting aside the minor cost issue). Weblogs have established new norms, however, that enable openness even in particularly liability-sensitive areas like medicine.
[Tags]Weblogs, Health Care[/Tags]