The biggest thing in their life is word of mouth
Spot-on profile of Rick Rubin and the future of music in this Sunday’s New York Times Magazine (probably already much blogged about):
The kids all said that a) no one listens to the radio anymore, b) they mostly steal music, but they don’t consider it stealing, and c) they get most of their music from iTunes on their iPod. They told us that MySpace is over, it’s just not cool anymore; Facebook is still cool, but that might not last much longer; and the biggest thing in their life is word of mouth. That’s how they hear about music, bands, everything.
That last point is key. If any new business model will thrive, it will be one that is built around the social graph.
[Tags]Social graph, Rick Rubin, Music, New York Times, Facebook, Myspace, iTunes[/tags]