Ads in RSS

Google is beta-testing AdSense for RSS feeds. I hope this catches on, and encourages more content providers to put the full text of their entries in their RSS feeds, rather than just initial snippets, which makes the feed nearly worthless for offline reading. I’ve complained about snippety RSS before, as have many others. If the only obstacle to including full text in feeds is fear of lack of revenue, this should fix that. (Presumably the fear is not bandwidth-related — 1 or 2 kilobytes versus a fraction of a kilobyte per entry shouldn’t be an issue for anyone anymore, if it ever was).